Calabash was founded by African singer, activist and strategic communications guru, Nde Ndifonka, after identifying a need for an agency that could service the growing humanitarian community and to connect the music community more effectively to advocacy.

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Over the years, the increasing need to connect humanitarian work to development and economic resilience, coupled with rapid urbanisation and digitisation in Africa, has spawned the need for a more creative agency that can transform the bland nature of development visibility, to compete against corporate machinery and deliver the cutting-edge advocacy and communications campaigns necessary to foster the achievement of the SDGs. 

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This spurred the evolution of Calabash from just a music and talent management/booking label to a full-fledged agency that now specialises in audio-visual production of digital tools, talent management/booking, communications, data analysis, events management, digital marketing, lobbying and entertainment business/IP consulting across several African markets, including Nigeria, South Africa, Tanzania, Cameroon, Chad and Ghana.

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Today Calabash employs over 60 young, passionate and dynamic Africans in 5 countries. Our clients include UN agencies, multinationals, record labels, and scores of successful African talents and high profile individuals.