Who are We?


CALABASH Music, an imprint of CALABASH ASSOCIATES, was born out of the need for professional support services for the fast-growing music indusry in Africa. Inspite of the vast potential of African music today, there are few professional admin and branding, PR and marketing services avialable to support the growth of the industry, and to enbale artists to develop and fully exploit the market opportunities that they have across Africa and other parts of the world. CALABASH also helps corporate entities and social good institutions to leverage the power of celebrities and pop culture to meet their communication and branding needs .  In addition, we produce and manage a number of top singers across Africa as well as provide music and audio-visual production services to artists, broadcasters and corporate entities.

Areas of Operation


We specialise in the following markets: Nigeria, South Africa, Ghana and Cameroon. We work in partnership with other companies across the continent, and thus we are able to provide PR & Communications, Branding, Music Management and Event Mangement services across the African continent. We have also set up sister companies that include beverage distribution, ticketing, and hospitality.


“I'm seeing an evolution of my brand, leveraging a powerful relevant force to break into new markets everyday. It's amazing.”

Fotso Ngassa - CEO, Alissa Bronte Africa


“A new era in creative communications,  marketing and distribution for African artists, and  out-of-the-box sales strategies for companies.”

Graffi BDA


“CALABASH signifies a revolution in the African music and communication market - and it started here in Cameroon.”

WAX DEY - Artist